tasalle® transforms every physical product into a digitally trustworthy, serviceable, and connected asset. Positioned at the crossroads of smart packaging, product authentication, track and trace, digital warranty, consumer engagement, and data intelligence, tasalle® enables brands to build secure, interactive, and data driven relationships with their customers.
tasalle® is a digital consumer-engagement and brand-protection platform that helps brands convert conventional packaging into intelligent, connected product touchpoints. It gives every product a digital identity and creates a direct link between the physical product, the brand and the consumer.
At its core, tasalle® is about putting control back into the hands of brand owners — enabling them to protect product integrity, verify authenticity, improve product visibility, understand consumer interactions and build meaningful engagement beyond the point of purchase.
In a market challenged by counterfeiting, unauthorized trade, fragmented digital engagement and limited product-level visibility, tasalle® creates a trusted digital layer around every pack. This turns the product itself into a secure, data-rich, two-way communication channel that can connect consumers, brands, business services and external ecosystems.
tasalle® brings the capabilities described in the platform FRD into a single connected ecosystem for consumers, brands, retailers and platform administration.
Support public QR, serialized QR, aggregation codes, UPC/EAN, GS1 medicine codes, scratch-and-reveal, manual entry, AI image recognition and proprietary pack-ID marking.
First-scan activation, consumer and retailer confirmation where applicable, digital warranty certificates, claims and status tracking.
CRM, messaging, notifications, campaigns, loyalty, product discovery, scan history and analytics connect the post-purchase experience.
Real numbers from across the tasalle® platform — trusted by brands and the consumers who scan their products.
tasalle® is positioned as a B2B platform for brands, marketing teams, packaging providers and digital print / personalization partners. The solution model bridges technology capability with practical packaging and product-identity delivery.
Fast-moving consumer goods — engagement, loyalty and anti-counterfeiting at scale.
Serialized GS1 medicine codes, batch & expiry — built for DRAP compliance.
Tobacco, beverages and taxable commodities with tax-stamp coexistence.
Warranty registration, proof of delivery and after-sales support per unit.
Authenticity, ingredient info and loyalty for premium and mass beauty.
Genuine-product assurance and traceability across rural distribution.
Freshness, expiry checks and brand storytelling from the pack.
Anti-counterfeiting and brand experience for fashion and lifestyle.
Ensuring your brand's swift entry into the digital realm at virtually zero total cost of ownership.