01 / TRUSTED PRODUCT CONNECTION

Bridging the Brand–Consumer Gap

Every scan connects consumers with brands, building trust, transparency and loyalty through
a smarter product experience while creating a direct digital relationship beyond the physical pack.

1^st End to End

Engagement platform

2-Way

Brand consumer connection

Every Pack

Becomes a data touchpoint

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02 / CONNECTED CUSTOMER EXPERIENCE

Digital Consumer Engagement

Turn every product into a two-way communication channel that engages, informs, rewards, and keeps your brand present on consumers’ screens with relevant, timely and personalized experiences.

24/7/365

Always-on engagement

Owned

First-party Big Data

Loyalty

Reward every interaction

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03 / DIGITAL BRAND SERVICING

Make Brand Servicing Instant & Digital

Provide instant support, digital warranty and after-sales services that build lasting relationships while turning product interactions into actionable intelligence throughout the market journey.

Verify

Authenticity in one tap

Track

Live supply-chain visibility

Warranty

Instant digital proof

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04 / INDUSTRY SERVICED

Smart solutions for every industry

tasalle^® brings product identity, verification, traceability, warranty and connected consumer experiences into one adaptable digital layer, supporting diverse business needs across multiple product and retail ecosystems.

Adaptable

Industry-Specific Solutions

Scalable

Diverse Product Ecosystems

Connected

Products And Consumers

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05 / tasalle^® TRUST MARK

Make trust visible at every touchpoint

The tasalle^® Trust Mark acts as a recognizable confidence layer around configured product identity, verification and connected services, helping brands communicate trust wherever consumers interact with their products.

Identity

Recognizable product connection

Verified

Clear verification pathway

Trust

Service beyond the pack

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Conventional Packaging failing to cope with the Challenges of Digital Era

Digital Shift & Emerging
Brand Challenges

Three B2B stakeholders.
Different Challenges.

The digital shift is changing how products are discovered, purchased, protected and experienced. For B2B stakeholders, this is creating new gaps in visibility, control and product intelligence.

BRANDS & MARKETING

Know the problems. Unsure of tech’s role.

Brands understand counterfeit, unauthorized trade, fragmented engagement and declining consumer control — but often lack visibility into how technology can address them.

PACKAGING PROVIDERS

Deliver the pack. Struggling with digital complexity.

Packaging providers deliver the physical protection layer but face increasing complexity around machines, inks, varnishes, materials, speeds and digital protection technologies.

DIGITAL PRINT & COMPLIANCE

Enable traceability, but lack servicing power.

Digital-print and compliance providers enable personalization, track-and-trace and regulatory product information — but often lack the technology to extend product identity into brand servicing.

THE CHALLENGE LANDSCAPE

Where Brands Face Growing Challenges

From changing consumer behavior to digital commerce, unauthorized trade and evolving expectations for brand servicing, the product journey is becoming harder to control.

01 / CONSUMER BEHAVIOR

Virtual Is the New Real

BRANDS & MARKETING

E-commerce is replacing traditional brick-and-mortar shopping.
Digital screens now dominate consumer brand experiences.
AI and influencers increasingly shape purchase decisions.
Brand influence is fragmented across countless digital voices.
Consumers demand instant responses and zero waiting.

02 / DIGITAL COMMERCE

Eroding Physical Product Touch

BRANDS & MARKETING + PACKAGING PROVIDERS

Physical anti-counterfeit features lose effectiveness online.
Inconsistent digital information undermines brand trust.
Product information varies across digital channels.
Authenticity becomes uncertain before the purchase.
Quality and shelf-life become post-purchase surprises.
Digital shopping removes critical physical product cues.

03 / UNAUTHORIZED TRADE & RETAIL

Supply Chain Blind Spots Are Expanding

BRANDS & MARKETING + PACKAGING PROVIDERS + DIGITAL PRINT

Unauthorized sellers undermine control over brand integrity.
Unregistered stockists increase counterfeit product penetration.
Expired products increasingly reach online consumers.
Trade promotions remain vulnerable to misuse.
Product diversions obscure true geographic demand.
Unauthorized discounts erode brand value and pricing.

04 / CLUELESS BRAND SERVICING

Products Move Fast. Perceptions Move Faster.

BRANDS & MARKETING + DIGITAL PRINT & COMPLIANCE

Fragmented digital channels increase communication complexity and costs.
Ad-free platforms make valuable consumers harder to reach.
Digital influencers shape brands without sufficient product knowledge.
Purchased reviews distort genuine consumer perceptions.
Consumers increasingly reject traditional call-in feedback channels.
Unverified online forums influence brand reputation.

Lets tasalle^® put you back in control

tasalle^® takes brand servicing to a new level

tasalle^® CONNECTS THE GAPS

From Physical Packaging to Digital Intelligence

tasalle^® connects brand intent, packaging capability and digital product identity into one intelligent ecosystem and consumer-engagement layer.

Brands & Marketing

Own the brand challenge

tasalle^® impact:

Control Protection Engagement Intelligence

Packaging Providers

Enable the physical product layer

tasalle^® impact:

Smart Packaging Authentication Traceability Digital Services

Digital Print & Compliance

Enable product identity and traceability

tasalle^® impact:

Product Identity Consumer Services Brand Integrity Data

tasalle^®

The Digital Layer Connecting all three into one intelligent product ecosystem.

tasalle^® Smart Solution, Ensuring
Brand Promise Delivery.

Excite, Satisfy, Educate, Please & Reward your customers.

FROM CHALLENGE TO CONTROL

Smart solution for efficiency and controls

tasalle^® transforms conventional packaging into intelligent, connected product touchpoints that help brands protect product integrity, gain supply-chain visibility, verify transactions and deliver digital services. Every pack becomes a trusted digital interface connecting the product, business and consumer.

Smart Brand Integrity

Protect every product. Strengthen every promise

Prevent counterfeit products from reaching consumers.
Detect counterfeit attempts at the point of purchase.
Eliminate expiry-related product fraud.
Prevent unauthorized price overcharging.
Verify product authenticity before purchase.
Protect consumers from compromised products.
Strengthen consumer confidence in genuine products.
Recover lost revenue from counterfeit sales.
Reduce consumer complaints and brand dissatisfaction.
Protect brand reputation across markets.

Smart Supply Chain

See where products move and value leaks.

Monitor unauthorized product diversions in real time.
Track inventory across middle-channel partners.
Improve stock-keeping policy compliance.
Reveal actual geographic product demand.
Identify unusual product movement patterns.
Enable targeted geo-specific trade offers.
Activate instant location-based promotions.
Run always-active digital consumer promotions.
Reduce paper-based supply-chain processes.
Improve supply-chain visibility and accountability.
Connect physical products with digital intelligence.

Smart Warranty

Replace paper warranty with digital proof.

Enable instant paperless warranty registration.
Capture seller and buyer transaction data.
Eliminate warranty folio collection from markets.
Maintain visible retail-level stock information.
Simplify warranty verification for customers.
Digitize warranty and post-warranty support.
Enable faster repair service processing.
Reduce warranty administration and operational costs.
Eliminate customer dependency on physical warranty folios.
Improve visibility of warranty claims and transactions.
Strengthen customer confidence after purchase.

Smart Proof of Delivery

Know what reaches whom, where and when.

Prevent counterfeit products reaching e-commerce customers.
Block expired products from online sales.
Identify customers behind otherwise anonymous e-commerce transactions.
Improve visibility across e-commerce fulfillment channels.
Identify suspicious or unauthorized online sellers.
Reward consumers for reporting fake sellers.
Capture direct digital consumer feedback.
Monitor post-delivery customer experiences.
Simplify digital return management.
Improve traceability from seller to consumer.
Strengthen accountability across e-commerce transactions.

World's 1st End-to-End digital consumer engagement platform

Genius of IoT, Might of Big Data, Brilliance of AI.

Your digital brand engagement is just a call away

CONNECTED BRAND INTELLIGENCE

Smart Brands - Connected Customers

Activate engagement and unlock meaningful consumer insights

DIGITAL BRAND SERVICING

DIGITAL CRM

Smart brands’ can leverage digital CRM through tasalle app to centralize customer data, provide seamless, personalized interactions anytime, anywhere. Eliminating the need of fat call centers.

DIGITAL PROMO

No need for promo packaging or wait time for promo ads. Let tasalle do the engagement for you 24/7.
Instantly announce trade offers, that too where needed. Save on nationwide trade promo spent, offer where needed.

BRAND INFO HUB

Smart brand can create a central hub in tasalle app for brand assets, guidelines, brand history, usage, material info, FAQ’s, news & events and so much more virtually not requiring a website.
tasalle brand info hub additionally ensures omnichannel consistency in brands’ messaging, design, and identity across all touchpoints and specially benefits e-comm where brand representation is highly inconsistent.

LOYALTY PROGRAM

Smart brands are able to run loyalty program like other luxury goods.
24x7x365 unique reward programs always active.
Reward every purchase, every review, every engagement, every feedback.

PROCESS AUTOMATION

Smart brands help corporates to boost profitability and enhance efficiency.
Go paperless, and 100% environmentally friendly.
Digitise all processes from production to end of product journey.
Digital order taking, GRNs, targeted trade offers, consumer promos, digital invoicing, Instant geo-specific trade and consumer promos and so much more.

AFTER SALES SUPPORT

In the new digital era customers demand mobile first digital services.
Digital after-sales support through tasalle enhances customer experience and loyalty.
Smart brands are able to provide convenient and instant access to a range of services and support.

PUSH / PULL MARKETING

PUSH/PULL MARKETING

While tasalle ensures frequent user visit to app, Smart brands effectively leverage push and pull marketing strategy through in app notifications to drive engagement, build loyalty, reward customers, offer personalized discounts, repeat purchase rewards, take feedback, run surveys or even focus groups.

DIGITAL INSIGHTS

BIG DATA

Smart Brands will own their big data and will not have to pay for it anymore. Every interaction in tasalle generates a data instance that is recorded, attached with customer KYC’s and a historic chain is stored for the brand to analyze and use.
Imagine ease of predictive analysis, AI auto alerts, consumer behavior shifts, demand planning, sales performance and forecast, all in real time.

RETAIL MAPPING

Smart brands become capable of mapping the retail to digitize and streamline operations. Through consumer engagement brands can identify sales channel – brick & mortar and online.
Imagine, interaction with retailers to push offers directly and instantly, incentivize the retailers for performance, identify retail involved in harm to brand integrity, listen to the retailers’ complaints and much more.

DIGITAL RESEARCH

Smart brands attain the capability to conduct research using tasalle app and can be sure if the sample is user or a non-user. KYC’s of customers are attached with each response making profiling easier and accurate.
Digital research is far advance, quick and can be more frequent through tasalle app. It comes at fraction of the traditional research cost and the sample size can exceed millions.

BUILT AROUND YOUR NEEDS

Smart Packaging Solutions.

Tailored IoT solutions aligned with brands' unique needs and budgets

INSTANT ENTRY INTO SMART PACKAGING AND IOT

tasalle^® uses open-source public coding systems like QR codes as entry-level IoT solutions for brands. By leveraging existing on-pack codes, tasalle^® offers essential core and engagement services, while also transforming public codes to protect SKUs from counterfeiting.

USE SCENARIO: Entry level solution for every brand desirous of engaging with its customers.

NOTE:

1. *for improved functionality and features, require tasalle^® suggested modification to the existing QR code.

*Core Services:

Retail Price
Anti-Counterfeit (Low Level)
Expiry Check
Supply Chain Tracking
Proof Of Delivery
Warranty

*Value Added Services:

Promo
Brand Info Hub
Digital CRM
Loyalty
After Sales Support
Push Marketing
Surveys
Process Automation
Retail Mapping
Big Data
Other In-App VAS

UNIT LEVEL SMART PACKAGING AND IOT

A full suite of tasalle^® services providing unit level identity to each production and sales unit. Attaches product unit Identity with unique customer KYC’s, sales channel partner for efficient track and trace features and process automation. Unit level identity requires production line QR print serialization and can also work with your *existing batch text coding printers.

USE SCENARIO: Anti-Counterfeit, Supply Chain Tracking, Warranty, Proof Of Delivery, Process Automation and all VAS services.

NOTE:

1. *For making use of existing line printers, 3-4 line print capability needed.

2. ** Your existing serialized QR-GS1 Pharma code can be made copy proof to prevent counterfeit.

*Core Services:

Anti-Counterfeit (High Level)
Retail Price
Supply Chain Tracking
Product Diversion
Proof Of Delivery
Warranty

*Value Added Services:

Promo
Brand Info Hub
Digital CRM
Loyalty
After Sales Support
Push Marketing
Surveys
Process Automation
Retail Mapping
Big Data
Other In-App VAS

ULTIMATE LEVEL SMART PACKAGING AND IOT

tasalle^® product identity partner solution technologies include; Invisible product marking, specialized barcodes not available in public domain, embedded micro taggants, specialized security varnishes, mobile phone reactive technologies, Al based protection solutions. The application of solutions on packaging doesn’t require any operation on the production line and can be built into brand’s artwork or be simply non-invasive using power of Artificial Intelligence.

USE SCENARIO: Strong Anti-Counterfeit, Supply Chain Tracking, Warranty, Proof Of Delivery, Process Automation and all VAS services.

NOTE:

1. *Multi=layering option makes counterfeit impossible.

2. ** Your existing serialized QR GS1 Pharma can be made copy proof to prevent counterfeit.

*Core Services:

Anti-Counterfeit (Ultimate Level)
Expiry Check
Retail Price
Supply Chain Tracking
Product Diversion
Proof Of Delivery
Warranty

*Suitability:

Promo
Brand Info Hub
Digital CRM
Loyalty
After Sales Support
Push Marketing
Surveys
Process Automation
Retail Mapping
Big Data
Other In-App VAS

Explore Solution

Real Visibility.
Real Authenticity.
Real Consumer Connection.

Empowering brands with the data, trust, and insights needed to navigate fast-moving markets.

Discover tasalle^®

Your All-in-One Destination for Innovative
Smart Branding

TECHNOLOGY

Smart Packaging-Tech Marketplace

tasalle uniquely offers a marketplace for brand identity technology, solving tech compatibility issues across packing materials, printers, and inks. Working with global partners, we deliver smart brand solutions that work with any process or material, providing brands with seamless adoption across all SKUs.
For anti-counterfeiting, we combine multiple tech layers for secure, user-friendly protection. Our smart brand ID-technologies are mobile-readable.

EXPERIENCE

tasalle^® Mobile App

Our multilingual mobile app, available on Android and iOS, offers a range of core and value-added services and remains highly scalable. tasalle allows brands to create their own exclusive app interfaces while still advertising on tasalle main platform. This enables brands to access custom features of choice and reach a broad user base without the hassle of app development, maintenance, upgrades or footfall expenditure.
tasalle will independently drive foot traffic and foster engagement for all partner brands.

CONTROL

Management Console

tasalle provides a simple, secure but robust management and reporting dashboard for marketing teams and strategy managers. The intuitive interface allows brand managers to design and launch services independently, with optional managed services available.
Brands have a secure and exclusive access to their own data for analytics and use. The data is portable to any pre-existing ERP or AI analytics interface.
The live activity monitor and alert system delivers real-time updates upon scans. Display counterfeits, consumer communications, surveys, and queries, etc. enabling prompt responses from the brand teams.

Explore the Platform

Data, proof & trust

Collect useful signals. Endorse the
promise with evidence.

Connected interactions can create product, channel, service and customer signals. The value comes from using them responsibly and turning them into clearer decisions.

Identity event

Product, SKU, serial or configured marking is recognized.

Interaction

Verification, service, information or engagement journey occurs.

STEP 03

Business signal

Configured data becomes a status, operational or insight signal.

STEP 04

Trust response

Clear status, service and confidence cues reinforce the brand promise.

Product

Identity & status

Channel

Visibility & movement

Customer

Engagement & service

Brand

Trust & intelligence

Smart Branding Made Effortless

Making Your Brand Smart Is Simpler
Than You Might Have Imagined

Become A Smart Brand, Now

No Additional Resources, Just tasalle^®.

tasalle^® gives brands instant access to digital consumer engagement without additional resources or complex implementation. Connect directly with consumers, build lasting relationships and turn every product into a smarter digital touchpoint.

Owned Big Data, Your Competitive Advantage

Bespoke Solutions for Enhanced Value

Brand Consents, Packaging Partner Delivers

Your path to becoming a smarter, future-ready brand starts with consent. tasalle® delivers customized digital solutions that enhance security, integrity, traceability and consumer engagement without adding complexity or significant cost.

tasalle^® Is not A cost Center, We Promise.

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01 / TRUSTED PRODUCT CONNECTION

Bridging the Brand–Consumer Gap

02 / CONNECTED CUSTOMER EXPERIENCE

Digital Consumer Engagement

03 / DIGITAL BRAND SERVICING

Make Brand Servicing Instant & Digital

04 / INDUSTRY SERVICED

Smart solutions for every industry

05 / tasalle® TRUST MARK

Make trust visible at every touchpoint

Digital Shift & Emerging Brand Challenges

Three B2B stakeholders. Different Challenges.

Know the problems. Unsure of tech’s role.

Deliver the pack. Struggling with digital complexity.

Enable traceability, but lack servicing power.

Where Brands Face Growing Challenges

01 / CONSUMER BEHAVIOR

Virtual Is the New Real

02 / DIGITAL COMMERCE

Eroding Physical Product Touch

03 / UNAUTHORIZED TRADE & RETAIL

Supply Chain Blind Spots Are Expanding

04 / CLUELESS BRAND SERVICING

Products Move Fast. Perceptions Move Faster.

Lets tasalle® put you back in control

From Physical Packaging to Digital Intelligence

Brands & Marketing

Packaging Providers

Digital Print & Compliance

tasalle®

tasalle® Smart Solution, Ensuring Brand Promise Delivery.