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Platform Insights

The intelligence behind
every scan.

tasalle® is the world's first end-to-end digital consumer-engagement platform — combining the genius of IoT, the might of Big Data and the brilliance of AI.

The Brand Console

One command center for your
entire brand estate

Real-time scans, fraud flags, serials, products and analytics — everything a brand team needs, in a single secure dashboard.

Live scan insights Fraud detection Serials & products Exportable Big Data RBAC & audit logs
How It Works

From a physical pack to owned intelligence

A pack carries a secure identity; a single scan verifies it in the cloud; results flow to the consumer app and to the brand console as owned data.

PACK SCAN & VERIFY TASALLE CLOUD Brand Console Consumer App Any Product One Tap Owned Data
tasalle® As A Whole · Components

Four components, one connected platform

The open ID technology, the brand portal, the consumer app and the monitoring dashboard.

Open ID
Tech Platform

The world's first open identity-tech platform — vendor-agnostic across codes, materials and marking technologies.

Brand Management
Portal

Set up products, SKUs and serials, run campaigns, track warranty and view analytics.

tasalle® App
& Features

Consumer scanning, verification, warranty, rewards and Raabta messaging on iOS & Android.

Monitoring
& Reporting

Real-time dashboards, fraud alerts and revenue insights across the Admin Portal.

Code Types & The Trust Mark

Four ways to identify a pack — one mark to trust

Whatever the code, every tasalle® pack carries the same seal of confidence.

Standard codes

QR, Data Matrix, EAN & UPC barcodes scanned directly in the app.

Proprietary marking

Invisible pack-ID marks, paints & varnishes verified server-side via vendor APIs.

AI-based scanning

Image-processing verification with no printed marker required on the pack.

GS1 medicine codes

Pharma GS1 codes, surfacing data normally locked in paywalled registries.

Public QR

Batch-level product information and engagement.

Information + engagement
Serialized QR

Unique unit-level serial status.

Verification + traceability
Aggregation Code

Parent-child relationships for track-and-trace.

Supply-chain visibility
UPC / EAN

Standard retail barcode lookup.

Retail identification
GS1 Medicine

GTIN, batch, expiry and serial parsing for pharma.

Compliance data
Scratch & Reveal

Hidden-code validation for suitable products.

Protected verification
AI Image Recognition

Multi-image visual authentication for products.

Visual authentication
Pack ID Marking

Invisible/covert mark validation through a proprietary vendor.

Specialized protection
The tasalle® Trust Mark

Whatever the code, one seal your customers trust

Every tasalle® code — public, serialized, invisible or AI-verified — carries the tasalle® Trust Mark: the on-pack signal that a product can be verified genuine, traced, registered for warranty and rewarded.

  • Genuine — verified authentic, not counterfeit
  • Traceable — tracked from factory to shelf
  • Warranty-ready — instant, paperless registration
  • Rewarding — points, prizes & brand offers
Digital Insights

Real visibility. Real authenticity. Real connection.

Big Data — You Own It

Every interaction is a recorded, KYC-attached data instance. Predictive analysis, AI alerts and demand planning in real time — no more paying for your own data.

Retail Mapping

Map and digitize the retail network. Push offers directly, incentivize performance and flag integrity risks.

Digital Research

Know whether respondents are users or non-users, with KYC-accurate profiling — at a fraction of traditional cost, with samples in the millions.

The Data Lifecycle

Every scan becomes a value loop

From scan to owned intelligence — and straight back to the next purchase. Nothing is wasted.

Scan Any code, one tap Verify Authentic in seconds Engage Warranty · loyalty · support Capture Owned, KYC-attached data Act Predict & plan Repeat Every purchase EVERY PACK
Genius of IoT · Might of Big Data · Brilliance of AI

Your digital brand engagement is one call away

Activate engagement and unlock meaningful consumer insight — all from a single scan.